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-- Principal Financial Police officer As well as simply to build on it, David, we're around an 80% share today with 4 SKUs on the market. It's around 3% to 4% of industry share (entry door awnings). And we're having out of stocks today. So we do not actually recognize what the potential is yet. What we do know is that we're scaling up production truly promptly.
So we know that we can double, perhaps triple that based on demand without endangering high quality. So we're pushing it as high as we can. We've got extremely attractive rate explain on the market. As well as now it's just a circulation as well as satisfaction video game.-- Principal Executive Officer And also incidentally, we're not done, right? So we have more drinks pertaining to market, and also our technology team is functioning like all the time to recognize what is the next variation, what is the next-generation of our beverages item so that we remain to remain in advance?-- Canaccord Genuity-- Expert That's all very valuable.
As well as has the government come back at all with possibly transforming the equivalence grams that are in these drinks? Since I would certainly presume that you can't really begin marketing 2 or fours of these points till that gets modified.-- President Yeah. Look, I assume there is some assistance of it, especially in the provincial organizations that market the product.
-- Principal Financial Police officer We're working with it. Yeah.-- Canaccord Genuity-- Expert Many Thanks. Your following concern originates from John Chu from Desjardins Capital Markets. Please go on.-- Desjardins Resources Markets-- Expert Hi. Excellent morning. I just wanted to follow-up on the comment made earlier concerning internet profits progressively improving in the Canadian Rec market with more store openings. So sort of believed it would have been maybe a bit much more faster growth in the coming quarters and also just much more steady. Can you talk about simply exactly how you might see all those factors entering into area in the following couple of quarters?-- Principal Financial Policeman Yeah, John. So look, what we have actually been pleasantly stunned by is stores remaining to open up also throughout a pandemic and also our most current estimate is that by the end of schedule year, we can be over of 1,200 stores across Canada.
As we call in our supply chain and continue to perform in terms of PO fulfillment, as we proceed to perform in regards to you can check here Marijuana 2.0 execution, more drinks, even more chocolates, more vape out out there - exterior window awnings. As we continue to settle our value offerings and as we proceed to enhance high quality across the board, we see a great deal of tailwind heading right into the next six to 9 months.
And also we understand that there's potentially some remedies coming by the following six to 9 months. custom aluminum awnings. But in the meanwhile, this has been a respectable defensive play. Consumers are still spending on marijuana. As well as with even more stores coming, we believe that's going to remain to open up the marketplace.
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So all indicators benefit Q2. And equilibrium of the year is actually just going to be a function of those stores continuing to open. Your next question comes from Doug Miehm from RBC Funding Markets. Please go ahead.-- RBC Resources Markets-- Analyst read this article Many thanks significantly, and greetings.
Look, I'll take a stab at this. And also David, you can jump in. So 2 points. On market share, we are seeing improvements in market share. Fairly typically I would certainly claim we struck a trough in the April, May time frame. And also as we look at recent patterns on share throughout the provinces that we can really compute market share for, we do see an uptick throughout Canada in regards to Ontario, Quebec, Alberta, DC, and also we're confident that that uptick is going to proceed for all the factors I cited at the last question.
We've taken the actions of getting our supply chain in balance. And also we understand that in the short run, that may impair our gross margin performance as we experience reduced usage degrees. As well as we likewise understand some of our rivals are taking a various course which is still remaining to run at high use degrees, yet producing perhaps 3 or 4 times their sales each quarter in their harvest which puts all that on their annual report, which's mosting likely to come back at some point In terms of excess.
We understand that we've got ongoing possibility to remain to enhance door awnings our margins. And we assume the top priority right currently is to keep a well balanced supply chain versus just filling centers to maintain our economic climates of range going. So that's the path that we're taking. And also once again, we remain to believe that the next six to nine months for this sector are going to be very positive in terms of shop matters.
This concludes the question-and-answer part of the call. And I would certainly currently like to transform it back to Mr. Klein for last remarks.-- Chief Executive Policeman Yeah. Thanks again for joining us. We expect sharing additional development in the coming months. In the meantime, I hope all of you will attempt our remarkable products, see our Tokyo Smoke and also Tweed shops, explore our shopcanopy.com web site.